Category: Sparky (Page 7 of 32)

What do cats really want?

WSJ: A Pet Food Giant’s Mission to Understand Cats

WSJ: A Pet Food Giant’s Mission to Understand Cats

The Mars company makes M&M’s, Snickers and other human food, along with pet food brands like IAMS, Eukanuba, Pedigree and Sheba.

The pet food giant had a problem. Cats were rapidly catching up to dogs as America’s favorite pets, but the company was filled with people who didn’t fully understand the mercurial creatures—or their owners.

So Mars launched a mission to get its dog-loving workers inside cats’ heads.

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