WSJ: Go Woke, Go Broke. Ben and Jerry’s

WSJ: Go Woke, Go Broke. Ben and Jerry’s

Ben Cohen and Jerry Greenfield are about as well known for their progressive politics as they are for quirky ice cream flavors like Chunky Monkey and Phish Food.

Their experiment in melding business with social justice for years seemed like a model to which many in the corporate world were warming up. And then attitudes cooled.

Ben and Jerry are old people who don’t realize the world has changed.  When they started making ice cream, crunchy progressives wanted to save the whales, recycle and wear hemp clothing. 

Ben and Jerry didn’t notice that modern progressives are antisemitic, despise law and order, and insist on libraries bringing in deviant sex clowns to read queerotic porn to children.

I’d like to believe that the corporate world is less interested in pushing a divisive progressive agenda.