WSJ: A Pet Food Giant’s Mission to Understand Cats
WSJ: A Pet Food Giant’s Mission to Understand Cats
The Mars company makes M&M’s, Snickers and other human food, along with pet food brands like IAMS, Eukanuba, Pedigree and Sheba.
The pet food giant had a problem. Cats were rapidly catching up to dogs as America’s favorite pets, but the company was filled with people who didn’t fully understand the mercurial creatures—or their owners.
So Mars launched a mission to get its dog-loving workers inside cats’ heads.
