
NYT: More People Are Lifting Weights. It’s Changing Gym Culture.
It’s the first week of the year, so corporate media assumes that the holiday season has left everyone fat and ashamed. The New York Times and Planet Fitness both think they are doing something important.
Planet Fitness has a ‘no judgement’ theme, like they are Frankie Avalon pushing back against the muscle-bound bully who kicks sand in the face of a wimp in Beach Blanket Bingo. They have a chip on their shoulder, like somebody at work who is gay or a Christian. Nobody cares.


