Unfrosted was written and directed by Jerry Seinfeld and is currently playing on Netflix. The movie is set in Battle Creek, Michigan in 1963 and provides a fictional account of the development of the Pop Tart. It shouldn’t be watched by anyone born after 1963.
On IMDB, Unfrosted isn’t rated highly, because it’s a tricky movie to categorize. It isn’t a satire or a parody, or even especially funny, but it is fun to watch, for people born before 1963. Imagine an episode of Seinfeld where Jerry and George have to explain how Pop Tarts were invented to Kramer. Jerry and George make up an elaborate tale while Kramer asks questions about superfluous details.
It’s hard to imagine how this movie was made. The cereal companies, Kellogg and Post, are in a race to develop a new breakfast product. Both companies and their actual products are mentioned dozens of times. Neither company is portrayed favorably, but it’s clear that everything is fictional except for the details. The details are what make the movie fun. Characters, products and music are all from the era, and familiar to people of a certain vintage. It isn’t nostalgia, because the story is absurd, but it’s entertaining to hear a bunch of shout-outs and references that we understand.
This is a pop culture movie that covers two eras. I’ve never seen Jack Lalanne referenced in any contemporary TV show or movie, but people of a certain will enjoy the shout-out. I also liked seeing Bill Burr play JFK. It seemed like every actor was recognizable from a TV show or movie.
Unfrosted isn’t a great movie, but for people eligible for Social Security, it’s a comfort movie. There is no strong language or message, just the joy of watching familiar actors playing long-gone characters to a good soundtrack. I’d give it a 9/10 for what it is.
